Addressing Rising Tech Emissions
Upsetting.
“Google’s emissions last year were 48 percent higher than in 2019… Microsoft’s emissions also jumped… up 29 percent last year from 2020. And Meta’s emissions jumped 66 percent from 2021 to 2023.
In West Virginia, coal-fired power plants… are being kept online… And across the country, utilities are building new natural-gas infrastructure to support data centers.” https://lnkd.in/eAkqhcK8
Frontier model and cloud service providers need to invest their treasure and research genius into ways to reduce this consumption. Raising usage costs to more realistic levels. Grid innovations have to arrive faster than energy producers and regulators have shown capability to move.
We users need to learn and share ways to use this resource more wisely to benefit from this innovation at lower cost to our planet.